The Future of Digital Marketing

Discover tips, best practices, and in-depth articles to help you optimize your work, streamline tasks, and stay ahead in your productivity journey.

As the world’s leading in-person car auction enterprise, Mecum Auction Company has sold some of the most famous vehicles in the world. And while their digital platform had capably evolved over the years, it was hitting its limit, hindering their ability to create listings quickly. With the help of digital agency Americaneagle.com, Mecum adopted a new, composable stack—giving them confidence that their website would be fast, performant, and reliable.

The Mecum ecosystem manages the auction process on a massive scale, especially during their two-day auction events held twice a year. The inventory includes 8 million assets—ranging from cars to trucks—spread across 275,000 individual listing pages or "lots", with hundreds of updates made daily, attracting over 120 million views annually.Overall, Mecum set out to redesign their entire digital platform so that it would enable their teams to automatically generate pages, update and create content without the help of IT, and provide faster digital experiences for their end users.

The solutions that make up the architecture

Americaneagle.com designed an architecture that would scale and grow with Mecum, while delivering speed and performance. Going headless allowed the team to keep the foundational layers of their system the same, while creating a composable layer that would deliver the flexibility and user experience the team required.